You have a small local business and you’re trying to stand out from your competitors. You search for your business in Google, but can’t find it. You’ve read a thing or two about SEO, but aren’t sure where to start to fix this. Lucky for you, we’ve got some tips on small business SEO that’ll help.
Small Business SEO is Local Search
Because small businesses typically have brick & mortar locations, it’s important for them to show up in Google Maps searches and Local Pack searches. In a nutshell, small business SEO is Local Search (or Local SEO). Don’t worry though – we’ve got you covered with our post on eCommerce SEO.
Local Search Ranking Quick-Wins
Here are some quick tips that can satisfy some of the most important Local Search ranking factors. Even though there are lots more ways to optimize your site, we’ve culled our list down to the top few with the most impact, and the easiest implementation for small business owners.
1. On-Page SEO
Make sure your On-Page Optimization is good. Like, really good. Google’s algorithm still values high-quality, relevant On-Page SEO. It’s the foundation for every effort you can make to show up higher in Google’s search results, so don’t neglect it. Lots of free guides on SEO are available to get you started. Or, you can hire SEO experts like us.
2. Complete Your Google My Business Profile
Fill this out and optimize it. All of it. A large part of the info Google uses to show your business in their search results is drawn from your Google My Business (GMB) profile. The profile includes info like your location, hours, contact info, and services. The service categories you choose can directly affect what kinds of local searches you show up for, so choose wisely. Once your GMB profile is complete, start on doing the same with other online local business listings.
3. Local Citations
Fill out and complete your business profile on at least some, but ideally all, of the major local business listing websites like Bing, Yelp, Yellow Pages, etc. In conjunction with your GMB profile, Google uses the info from these other local business listing websites to vet and populate their local search results. The most important thing to remember here is that your listings need to be consistent! Incorrect info, especially for your business Name, Address, and Phone number (or NAP, for short) can cause your business to be shown less often in search results.
Also, make sure that the business categories you choose match as closely as possible the categories you picked for your GMB profile.
4. Local Reviews
Because Google wants to show the best, most relevant business results for searchers, they factor reviews into their local search algorithm. More positive reviews means more visibility for your business. In addition, having more positive reviews increases consumer’s trust in your brand. This can have a net positive effect for your search rankings over the long haul: positive reviews equate to more clicks on your business in search results, and that can add up to higher rankings over time.
Consider asking customers who’ve had a great experience to leave a review, and be sure to respond quickly to any negative reviews.
And that should serve as a good head start to get your small business SEO efforts going and get you showing up in Google’s search results.