Bear with us for a moment while we describe our philosophy of what it means to optimize, build, and create great experiences on the internet.
We Optimize Things
We start by thinking about what the ideal output for a project is, compare where the project is to that ideal, and then render the project as close to the ideal as we can get it.
But optimization is also a continual process because ideals are a moving target. Our job as marketers and web designers is to stay as close to the ideal as possible, adjusting as we go:
- What does the ideal website for X kind of business look like?
- What features does it possess?
- What kind of functionality?
- What does an effective user experience on such a website look like?
- What kinds of content topics should this website have in order to match audience needs and interests and show up in organic search?
- What kinds of conversions are important for this kind of website?
- What metrics should we focus on?
- How do we help this brand stand out from its competitors?
- How do optimize the entire web presence for X kind of brand?
But this is just a start. For the rest of our philosophy we’ve got to go back to the Greeks. I know what you’re thinking – that’s both appropriate when discussing Philosophy, and also a little pretentious. I agree – but go we must.
Arete & Techne
Arete informs our decisions in that we always aim for excellence. Techne informs our sense of craftsmanship. We want to craft excellent websites. We want to craft and execute excellent marketing strategies, and we want to uplift the web presence of our clients according to excellent standards. We continually strive to be the best we can be at what we do.
We Want To Make The Internet Better
Because we strive for excellence, we eschew gimmicks and marketing “tricks”. You won’t find obnoxious interstitial windows on our website begging you to sign up for something if it looks like you’re navigating away, or worse – popups right as you enter our site. We hate that kind of experience as much as you probably do.
We believe that search engine algorithms are continuously getting better at recognizing quality content. Artificial Intelligence is seeing to that. They want excellent content in order to provide the best possible experience for their users. This basic principle is a big part of what made Google the leader in the world of search engines. When you get the results you’re looking for quickly and easily, why go anywhere else?
While some websites may rise to the top of search results temporarily by employing every “SEO trick” in the book, we resist and reject the excesses of the moment for temporary gains. Websites that exploit the gray areas of search engine algorithms compromise user experience and content quality in order to do so – and that’s a compromise we’re simply not willing to make.
Our process will take time and effort to deliver significant results, but things worth building always do.
Do you have something worth building? Get in touch with us to talk to us about it. It’s worth it.