We’re here to help your website work harder— from expanding your organic search coverage to starting a content marketing plan from the ground up, our Portland-based digital marketing solutions focus on driving brand exposure and leveraging assets you already have, both online and off. We always use data to drive our strategy and we bring an integrated approach to all digital and traditional services.
Digital Marketing Strategy
You’re the hands-off type, or you just simply don’t have the time and/or would rather spend your time elsewhere. Our turn-key digital marketing strategies provide a detailed roadmap to help grow your business online.
Digital Marketing Consultation
Do you have a rough idea what you’re doing? Maybe you’re curious about trying a new channel for your digital advertising? We’ve worked with big brands, small brands, and everything in between. We’ve also seen the range of digital campaigns and we’re ready to sit down with you and talk out what makes the most sense for your business.
Digital Marketing plans
You’re looking down the nose of a new project, or have been considering taking on a new area of digital for your organization. Our marketing plans are customized to your situation and provide the practical steps necessary to create and optimize your marketing initiative’s ROI.
Digital Marketing Integration
Get the most out of each marketing channel by making them work together. This could entail coordinating just digital channels, or better aligning online and offline marketing efforts. Simply put, we help the right hand figure out what the left is doing, which makes more sense, and more money, for business. Integration is key to any digital marketing initiative, and that’s why we focus on learning your businesses, auditing your existing programs, and detailing the best way forward for all your marketing channels, both traditional and digital.
Search Engine Optimization
We approach SEO in a variety of ways – some basic SEO is included with all of our WordPress website builds, for instance. We also do SEO Consulting directly with businesses, or through other digital agencies. We’re happy to do SEO work on either a retainer or project basis. Oh, and if you’re an agency that’s looking for a White Label SEO reseller, we’d love to hear from you! Likewise if you have an online business – eCommerce SEO is one of our specialties!
Content forms the foundation of your website and your marketing, so we focus on integrating messaging and delivery seamlessly across all platforms and touchpoints.
Our content services include everything from one-off blog posts to comprehensive content marketing plans and content consultation. Need help building an editorial calendar? We can help with that, too. We believe content should be useful, readable, and actionable. Toward these ends, we base our content strategies firmly in data and web writing best practices.
Every good marketing effort needs the right data to steer it. Data-driven strategies will ultimately yield greater results than choices based on hunches. We offer:
- Standard Analytics Implementations
- Custom Analytics Implementations
- Tagging Strategy (what to track and why)
- Dashboard Setup
- Custom Reporting
- White Label Reporting
WordPress is a tool that every good digital marketer should be familiar with. Having an awesome website to send to customers to is the foundation for doing business in the digital age. WordPress is the ideal platform for marketers, small businesses, and publishers to get their content out to the masses. We only build top-notch websites with WordPress powered by the Genesis Framework.