The cannabis industry faces unique challenges that no other industries do. Some of the tried and true approaches to digital marketing need to be tweaked to work for cannabis businesses. Some platforms won’t allow your cannabis business to purchase ads. Other ad platforms may severely limit your advertising ability. Therefore, cannabis businesses need to rely more heavily on SEO and Local Search to generate website leads.
We understand this, and we know what it takes to thrive in those marketing channels. Read on and learn a bit about our strategy for cannabis business marketing.
Digital Marketing Strategy
What makes your brand unique? What is your unique value proposition? What differentiates you from your competitors?
What are the marketing tools and methods and channels that will work best for your brand?
We can help you develop a holistic digital marketing strategy that showcases the strength of your offerings, and help sets you apart from your competitors.
It’s important to have a solid foundation for all of your marketing efforts, and great website design is where you need to start.
We will build your business a fast, modern, Responsive website that is SEO-friendly and optimized for a great user experience.
Analytics & Market Research
In order to stay ahead of the competition and make the smartest business decisions, you need the right data.
We’ll set up and configure all of the relevant Analytics platforms for your website, and help you make sense of the data you need to steer your business in the right direction.
Don’t waste money on ads that won’t convert into leads and customers. With deep knowledge of where your audience can be found, we can serve targeted ads that get the right messaging in front of your intended audience.
SEO & Local Search
Because of restrictions on Cannabis advertising on some platforms, Cannabis businesses need to rely on Organic Search and SEO more heavily to attract customers. Therefore, aside from the typical optimizations we’d do for a local business to rank organically, we can help your business make the most of industry search verticals like Weedmaps and Leafly to boost your SEO.
Ready to take the next step? Get in touch with us.