The very first step to setting up a successful content engagement must include getting a seat at the client kick-off or discovery meeting.
Google has been working hard on updating their search algorithm to rely on mobile versions of websites for ranking signals. Search Engine Land recently reported that Google has started rolling out its Mobile-First Index well ahead of schedule. Is your website prepared?
If your website isn’t already taking advantage of Responsive Design, you could be left in the dark when Google’s Mobile-First Index finishes rolling out. But even if your website is Responsive, there’s more you can do to keep your Google rankings safe. Read on to learn more.
Writing great content is usually the easiest part of your content marketing — creating a great editorial calendar can be almost as easy when you set up a solid foundation.
We’ve built some pretty gorgeous editorial calendars… agonized over the details and poured countless hours into making sure it’s just right. And then. And then… it sits in a Google Drive file gathering dust.
Putting together a thoughtful, purposeful and engaging content marketing plan is a serious challenge, even for seasoned marketers. But sometimes all you need is a little inspiration to get you started.
My grade school principal had a saying she was fond of using on me regularly: “walk with a purpose.” (I guess I was prone to wander, even from a young age.) It was a good reminder there were times it was appropriate to loiter and lollygag, and times when a clear destination was called for, as well as the most expeditious route to said destination.
Many businesses and agencies struggle to harmonize their Paid Search & SEO efforts. Here, we discuss various tactics for integrating the two channels in ways that can enhance each other – and increase your bottom line.
If you’re a business or digital agency and either utilizing or providing both Paid Search & SEO services without integrating them, you’re leaving money on the table and not getting the most out of both efforts.
Featured Snippets seem like pretty much the Holy Grail of SEO these days. For just about every question you can think of regarding featured snippets, there’s a theory or even a pretty good answer. In this post we dig into some of the dominant theories around featured snippets, and keep finding a common thread: content.
While many of the strategies and tactics in the world of SEO change very frequently, one of the areas of the discipline remains more stable and reliable than others: eCommerce SEO.
Read on to learn about the tried and true guidelines for eCommerce SEO – tactics which have been proven successful for many years, helping eCommerce websites increase their organic traffic, conversions, and revenue.
Small Business SEO is very much a matter of optimizing for searches with local intent. That means that properly setting up your local business listings is a big piece of the puzzle for small businesses. Read on to learn more about our list of quick-wins that every small business should see to in order to rank in Organic Search.
Ok well, maybe not everything, but there are some very important elements small business owners can test on their websites relatively painlessly. But let’s back up to what A/B testing is in the first place. Then, we’ll talk about some common test ideas that you can try that might deliver immediate results.